International Educator Search’s key challenge was that they were a new company going up against well known established competitors. Their opportunity was a gap in the market for more specialised consultative recruitment, competitors’ websites that were a little dull and functional, and the high growth of the international schools market. Their goals were to create an online presence that set IES at the high end of the market, a look that was modern, exciting, professional and unique, a tool that enabled candidates to apply online and an engaging website that convinced international schools IES was the right choice.
How we helped
We worked closely with IES to create a bespoke website, internationaleducatorsearch.com. The content focuses on how outsourcing recruitment results in better quality candidates and saves schools time and money. Three of the key pages are dynamic infograpics, loading content with small animations as visitors scroll down the page. This brings attention to key facts to make a more compelling argument, creates a memorable impact that sets IES firmly apart from its competitors and helps persuade schools they are making the right choice.
For the creative design, conservative professional tones of navy blue and grey are juxtaposed against exciting luminescent turquoise, and the assertive no-nonsense font of Bebas is softened by the friendly curves of the modern classic Open Sans.
One of IES’s key goals was to enable candidates to apply to teach abroad via the website. We designed a custom application process that takes candidates through questions in three short stages (About, Experience and Credentials) at the end of which they attach their CV and submit their application. IES can search applications based on key criteria such as subjects, ages and curriculums taught.
The whole IES website is fully optimised for desktops, tablets and mobiles and has been integrated with a carefully configured WordPress Content Management System that allows the IES team to easily manage candiate applications and update their website content.
What they said
“We’re extremely happy with our new website. 6-2 design took the time to understand our needs and delivered the functionality and a fresh, modern and professional identity to set us apart from the competition. The 6-2 team were easy to work with, always on the ball and helpful with any requests we had.”
Matilda Gibson-Tullberg, Director, IES