Kent Dark Chocolate is a new premium brand of chocolate made from the finest pure ingredients for the ultimate dark chocolate taste. Kent Dark Chocolate needed a new website that would visually exude luxury and indulgence to reflect their premium offering, support e-commerce sales for both consumers and trade, and enable them to quickly respond to future growth e.g. expanding product ranges.
How we helped
We developed bespoke e-commerce website, kentdarkchocolate.co.uk which uses high quality images and a colour palette of black, grey with dashes of gold and blue to create a luxurious look-and-feel. Images of Kent landscapes help to reinforce the uniqueness of the brand, whose chocolate is made entirely in Kent.
The e-commerce store allows customers to buy chocolate online. For non UK Mainland customers, Kent Dark Chocolate wanted to manually control shipping costs, so we designed things so that non UK Mainland customers can save their order and request a shipping quote. This triggers an automatic email notification to be sent to admin team, who add the shipping quote to the order and easily send the customer an updated invoice with a link to pay.
A custom trade section enables trade customers to fill in an online application form. When approved, they’re able to buy products in bulk and all prices are shown excluding VAT. Additional custom rules give trade customers increasing discounts (up to a maximum of 20%) based on the total value of their order. Non UK Mainland trade customers are also able to save their orders and request a shipping quote.
Loading animation effects on the contact page and hover effects throughout the rest site create a memorable and delightful user experience (UX) that further enhance the premium feel of the site. The whole site is responsive, meaning customers can easily access it from their phones, tablets and mobiles. It’s integrated with a customised WordPress and WooCommerce platform to make it easy for Kent Dark Chocolate to update their products, text and images whenever they want.
What they said
“It is great to have a professionally produced website that can simply describe our premium chocolate brand. We needed a site that oozed quality but was well grounded in our county of Kent. We wanted a site that would make people want to sample our great chocolate and also showed that we are an ethical company that wants to support the area where we are based. I believe that 6-2 design has beautifully fulfilled the brief.”
Julian Lucas, Sales and Marketing Manager, Kent Dark Chocolate