INSPIRING were carrying out a complete rebranding exercise including redesign of their website and optimisation of content, culminating in a relaunch to stakeholders. Their new site needed to deliver a seamless customer experience with interactive features to help improve conversion rates and provide a strong platform for optimisation of content.
How we helped
We developed bespoke brochure website www.inspiring.uk.com which is fully responsive across mobiles, tablets, laptops and desktops. This ensures that an accessible and user-friendly version of the site is presented to clients whether they’re in a meeting using a tablet or using their phone on the move.
The homepage showcases INSPIRING’s value proposition with a fully editable image slider. Four speech bubbles succinctly represent key areas of the business while at the same time reinforcing INSPIRING’s brand identity. The clean and engaging design uses white space combined with compelling images and strong graphical application of Inspiring’s brand colours, as in the sidebar navigation and key facts pullout.
Pages about the services that INSPIRING provide feature calls to action to enable clients to connect straight to consultants and access relevant resources. Photos of the team allow clients to put a face to a service, making it more personal and building trust which is particularly important for consultants because clients are essentially buying people. Clients are able to click through and see each team member’s full profile and connect to additional social profiles.
There’s a blog section, with the latest post pulled through onto every page. Each page also promotes a free monthly download. These features, which are easily editable via a customised WordPress backend, allow Inspiring to demonstrate thought leadership. And with social sharing incorporated into every page, clients are able to share insights and endorse INSPIRING’s expertise.
What they said
“6-2 design have built a website for us from scratch and met some very tight deadlines. Throughout the project, the team have gone the extra mile to really get to know our business and the result is a fantastic website which exceeds all expectations. I can’t recommend them highly enough!”
Lisa Bird, Inspiring Business Performance