Fleet Trak’s main business goal was to expand their share of the corporate market, and their key website goals were to support the sales team (both before and during sales appointments), to sharpen and modernise the company image, and to highlight the ROI customers could expect from Fleet Trak’s services.
How we helped
We developed a bespoke website for Fleet Trak, fleet-trak.co.uk, with a modern, professional and approachable look and feel. The value proposition on the home page of grabs customers’ interest by highlighting the benefits of Fleet Trak’s services in a series of short bullet points, and calls to action throughout the site encourage prospects to get a 30 minute call back for advice on TomTom products and to use the savings calculator. The site is fully optimised for mobiles, tablets and desktops, and the design has been such a success that TomTom themselves promote it as one of the best examples of a reseller website.
We created a bespoke savings calculator for the website that allows prospects to see the ROI their company could achieve by installing TomTom equipment. Prospects enter specific information about the size of their vehicle fleet and nature of their business, and are given a breakdown of all the savings and an instant business case. The calculator is also an excellent sales tool for Fleet Trak’s sales teams during appointments.
What they said
“I’m really pleased with our new website. 6-2 design were able to understand what I wanted – they just got it. They translated our ideas into a visual design that makes our company look good and conveys the right message. TomTom, our supplier, now regularly refers the other distributors to our website, saying this is one of the top examples of a reseller website and that their sites should be more like ours. 6-2 design are also top guys to work with – friendly, efficient and professional. Definitely recommended.”
Sean Malone, Director, Fleet Trak