Our iterative, phased approach to projects empowers us
to deliver higher quality websites quicker.
Tell us about your key challenges and problems, the results you’re looking to achieve in your business plan and how your current sales process works. Tell us about who your target audience is, what they care about and why they want to buy. We’ll put together a specification that outlines how your website should be built to perform as an effective marketing tool.
When you’re happy to go ahead, we kick off by discussing your website features, functionality and pages in more detail. Rather than taking a traditional “waterfall” approach where everything is delivered in one go (increasing time and complexity) we strategically decide how to break the project into smaller, manageable phases, the first phase being highest priority.
Your customers all visit your website for one reason – to get information. Planning your website content is therefore absolutely crucial. After understanding more about your services, products and target customers, we create an itemised list of all the pages your website should contain, detailing their phase and their key messages and objectives.
We explore your design and aesthetic preferences and how you want to be seen by your target audience. This involves looking at other design styles and websites. We then create three unique initial concept designs, one of which will be developed into a final set of visuals as part of an iterative, collaborative process that gives you maximum input.
5 Build and launch (1)
We create live, working prototypes for the first phase of your website, enabling you to test that it’s simple and easy to use and works the way you want before you sign it off. We then rapidly finish styling, building and testing the first phase of your website. Often within a matter of weeks of starting this phase, your site will be ready to go live.
6 Build and launch (2)
We then move onto developing the second phase of your website. By now you’ll have had some time to live with your new website and get feedback. This is incredibly valuable and helps shape how we do things in the second phase. You’ll be able to review and approve all the second phase additions on our test servers before going live.
7 Build and launch (3)
Finally we move onto the third phase. Typically, at this stage many clients find that some of the original things planned for this phase are no longer needed, and that new opportunities have arisen. The flexible nature of our phased approach really adds value here, allowing you to add what’s needed and cut what’s not.
Our ongoing website support pacakges give you everything you need for complete peace for mind, including: managed website hosting, website updates, twice yearly code upgrades, regular monthly checks for issues, bug fixing and customer support, all for one fixed monthly fee.
Your new site is really just the beginning. Long term, we aim to become your trusted partner who understands your business and goals, advises you on the important changes and opportunities in the digital world, and delivers ongoing website development services that help to grow your business.